Soon you find out that you’re going to have to call and do the prospecting yourself if you want any results.  That’s just part of marketing your business unless you have access to automated marketing tools which you have to pay for.  That gets pretty expensive unless you become an affiliate of each and every one of them.  Then you have to market all of them and get sign-ups just to pay for their fees, and for that, you need some really good organization skills and a website to advertise them.

You can put banners and links from each of them on one website and list that website with all the traffic exchanges you can sign up for and that you think you can surf within one week.  About half the traffic exchanges will give you no problem about it.  The other half will disapprove your site because “there are too many redirects on your page”.  Then there’s email campaigning using safelists and autoresponders as well as ads to post and forums to join.  There’s also blogs to run.  That’s what it takes, advertise, advertise, advertise in every possible arena you can access. 

Also, most of the MLM programs tell you to call your friends and family and talk them into giving it a look, and you do this until they run when they see you.   There are a few that teach you not to do that and how to find the right people to work with.

So how do you market a multitude of opportunities and tools with one system?  As mentioned above, there are marketing programs that you can join free and use the free marketing tools the company offers to persuade you to give them a try.   

The person whose website through which you signed up, will begin calling you to interview you in order to determine whether you are serious enough, about building your business, to sign up as a pro member.  That is exactly how the business coaches and experts train you to view it, as an interviewing process to sift out the serious from the curious.  First, you are usually invited and sometimes urged to attend their training calls.  Then, they direct you to their website and ask you to read everything on each page or to watch a video while taking notes.  Then, they either call you with certain questions about what was explained or email you with a list of questions, about the information, to answer so they can determine if there is a chance that you may be serious.  In other words, they give you homework assignments.  Depending on the company policies, they may give you one to three homework assignments to see if you’ll stick with it.  One of those assignments may be to study an overview of the objectives, tools, training, resources and investments involved.  If you’re still interested or have decided to take the plunge, you may be sent a contract of sorts which you will be asked to carefully read and note any questions you may have to discuss with your sponsor as you are emphatically urged not to join until you fully understand what will be expected of you.  When you fully understand the commitment you’re about to make, you may be asked to initial the a number of statements listed, sign it, date it and fax it to your sponsor so he or she can sign and date a copy and fax it back to you.  They don’t want to waste time on anybody who isn’t serious. 

A lot of experts are advising you to use reverse marketing and targeting Internet marketers as part of what is taught by the coaches.  You are taught to take the position of a serious CEO interviewing potential partners or board members who are realistic.  You’ll learn to find marketers who understand that they will be expected to invest time, diligent work and money in order to succeed.   

Summary

 There are a lot of get-rich-quick scams out there promising big pay with zero work involved.  However, there are also some honest people out there too who will tell you up front that to succeed, in any business, you will have to invest a certain amount of time, work and money.  These people will not baby you.  Babies don’t belong in business as Dani Johnson, a successful entrepreneur and business coach, put it.  They will go to great lengths to make sure you are serious before they invest their time working with you

In my opinion, they have delivered what they promised in terms of thorough step-by-step training.  I like the fact that I could apply this training to more effectively promote my existing businesses.  They incorporate the links to the advertising sites you need to use.  Initial setup takes a little longer, but it’s worth it not only in terms of what you’re paid for promoting the companies, but the amount you can make from the boost in profits in any existing business.  I’m still in training, but there will be updates. 

Michael Rasmussen’s new video course “Email
Promos Exposed” promises to solve that problem
for you by walking you through the actual process
of creating killer email promos step-by-step.

*************************************************
If you’re in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.emailpromosexposed.com/?thankyou-page=88954
*************************************************

I decided to see if Michael’s videos live up to
their promise by trying them out myself. Here’s
what I found:

*************************************************
Overall Quality
*************************************************

The first thing I noticed when I opened up the
first video was the stunning production quality.
He used Camtasia Studio for the production, which
is now the industry standard for creating
high-quality screen capture video products. The
audio is near studio quality, and the graphics
are very professional. These videos were made by
someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by
section, and then again by sub-section. For
example, one video is all about the subject line,
and then there are different parts of that video
that each cover a certain area of crafting a
killer subject line.

Now let’s move onto…

*************************************************
THE ACTUAL VIDEOS
*************************************************

Here’s a brief summary of each video. Obviously
it’s impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

*************************************************
If you’re in a hurry, just go ahead visit this
URL to get instant free access to these videos:

http://www.emailpromosexposed.com/?thankyou-page=88954
*************************************************

VIDEO 1 – INTRODUCTION

This video served as an introduction to the whole
course. You get to see a picture of Michael in
his every day life, and he establishes his
credibility right up front by talking about some
of his massive successes online. He even provides
proof of credibility by displaying two checks in
the amount of $50,000 and $25,000 which prove
that, when it comes to the subject of making
money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever
you’re teaching people how to do something, it’s
good to establish your credibility up front, so
that there’s no doubt about whether or not you’re
qualified to talk about the subject. Most product
developers either skip or minimize this step.

VIDEO 2 – BEFORE YOU WRITE THE PROMO

This video talks about some things that no other
marketer has bothered to mention. You’ll learn
things like:

* The mindset you need in order to write a killer
promo

* The different tools you need before you get
started

* How to keep your emails laser-focused

* How to create an outline that practically
writes the email for you.

This was a fantastic video, and did a good job of
kicking things off.

VIDEO 3 – THE SUBJECT LINE

I liked this video, because it talked about one
of MY biggest weaknesses when it comes to writing
email promos… the subject line. The subject
line is a confusing topic, because nobody’s 100%
sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line
that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of
the mistakes that Michael mentioned in this
video, but now I know better.

VIDEO 4 – THE OPENING

This is where a lot of people slack off when
writing their emails. Michael talks about how
important it is to create an opening that is
conversational, and then reveals techniques and
examples on how to do that.

He also reveals:

* How to get people to keep reading your email
once they’ve opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few
paragraphs.

VIDEO 5 – THE BODY COPY

This is one of the “meatiest” portions of the
course, because it reveals techniques that are
not widely discussed on the forums, blogs, and in
most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and
then reveals how you can do that. You’ll also
learn:

* How to write powerful bullets that make people
curious and want to find out more.

* Simple formatting tricks for making your body
copy easy to read.

* The secret of “bucket brigade copy” and how to
use it in your email promos to force people to
keep reading.

VIDEO 6 – THE CALL TO ACTION

This is where a lot of people wimp out in their
email promos. They start out strong, but when it
comes time to ask the reader to click the link
and take action, they don’t know what to say.
Michael talks about some of his favorite
techniques for making that happen, and also
reveals:

* The “magic question” to ask yourself that will
make your close much more powerful.

* The secret of the “unanswered question” and why
handling this is a surefire way to get people to
act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 – CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most
important parts of the email, because it is often
the one thing that gets people to click the link
at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of
your email.

* The 4 different kinds of P.S.’s you can use
(this section was a real eye-opener for me).

VIDEO 8 – COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some
mistakes that I was making that I wasn’t even
aware of. Unless you’re a seasoned pro, you’re
probably guilty of some of the things that
Michael talks about in this video as well, and
that’s why it’s so valuable. I’ve shaved years
off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to
make in the learning process.

VIDEO 9 – HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of
money. Why? Because I used to only send out one
email promo for each affiliate promotion I was
doing. Michael showed me in this video how
important it is to send a follow-up promotion,
and he showed me exactly how to do it. He covered
things like:

* The psychology of follow-up email promo’s.

* The 2 main types of follow-up promos that make
the most money.

* How to overcome readers’ objections in your
follow up emails.

* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.

VIDEO 10 – HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL
money is on the back end. I’d have to agree with
them, but the problem is… most people have no
idea how to set up a back end system that makes
money. This video will teach you how to set up an
automated back end that’s loaded with killer
promos that make you lots of cash on autopilot.
He reveals things like:

* The big difference between regular and back end
email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back
end email promos.

VIDEO 11 – CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the
entire package for a lot of people, because most
people email their list to promote other people’s
products as an affiliate. Let’s face it, if you
only have 3 products, can you really afford to
only email your list 3 times a year? They’ll get
bored hearing about the same old products over
and over again. This video sheds some light on
how to create killer affiliate promos. Michael
reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than
regular promos (and why ignoring this huge secret
could cost you big money).

* Michael’s favorite tactics for creating
affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).

*************************************************
CONCLUSION
*************************************************

As you can see, Email Promos Exposed really packs
a lot of punch! Most of the courses out there
offer only watered down, weak content. Not this
one! These videos are going on my “A-list” for a
long time.

I’ve already watched them twice, and plan on
reviewing them every couple months to make sure
that I have the principals, techniques and
tactics burned into my mind.

If email marketing is an important part of your
business (and in my opinion, it’s the most
important part of ANY online business), then you
owe it to yourself to check out Michael’s
exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access
to the videos right now.

http://www.emailpromosexposed.com/?thankyou-page=88954

Sincerely,
April

To help inspire some ideas, in the next few days, I’ll start writing these procedures to the How-To’s page.   

I mentioned in my about page that I would information about helpful resources.  Wether you are looking to start your own business, working towards a promotion at your job or generally interested in personal growth,  Her teaching can change your life.  I have been searching her website for a blog but haven’t found one yet.  Her site is worth checking out.  If your interested in spiritual-based growth and success training, her site is the place to go. 

 She holds two-day seminars once a month called First Steps to Success.  I have been to one so far.  It’s an experience you’ll never forget.  She also holds a three-day event called Creating A Dynasty once or twice a year.  I haven’t been to that one yet.  You have to have gone a First Steps event first before they’ll accept registration to Creating a Dynasty as it builds on what you learn in First Steps.  Her next First Steps to Success seminar is in Dallas TX in March as well as her next Creating a Dynasty seminar.  Click on the link at end of this post to get all the details, watch the videos and check out all the training resources and success tools she offers.

She also offers free weekly conference calls every Monday night at 7:00 p.m. PST, 10:00 p.m. EST.  

For all the info about her and the teaching resources she offers go to http://www.danijohnson.com.    

Until next time

April Arlene @ A. A. Enterprizes

Getting back to my original point, when I finish updating my website, I will give you the link to check it out.  As I complete the courses I’m taking, I will be adding more to this and my website. 

I just remembered to mention that I do have a blog at  http://www.helloworld.com:80/members_myworld.aspx?ID=AAEnterprizes&target=blog which will also be improving as I go.  At the moment, there should be a video you can watch of my parody.

That’s it for the moment.